On-Demand User Generated Content Creation
On-Demand User Generated Content Creation
Consumer habits are evolving, but one truth remains constant: people trust people. This holds true in both B2C and B2B markets. In fact, research shows that 88.5% of consumers trust authentic customer reviews over influencer endorsements. While influencer marketing is effective, nothing beats genuine stories from real customers.
Why UGC Matters
Nearly 98% of online shoppers read reviews before making a purchase.
66% are highly likely to buy after reading positive reviews.
This makes User Generated Content an essential part of any marketing strategy.
Your existing customers are your most valuable brand advocates. With Millennials and Gen Z dominating online shopping, and being digital natives, they frequently share reviews and experiences online. Simply asking for reviews or social shares—especially with incentives—can quickly generate authentic UGC.
What UGC Works Best on Each Platform?
- Facebook: Perfect for sharing customer video stories and incorporating UGC into your ads for social proof.
- Instagram: A highly visual platform ideal for showcasing product photos, unboxings, and lifestyle content from users.
- Twitter: Despite its fast pace, visuals are powerful—share UGC photos or host Twitter chats to highlight real-time product use.
- Snapchat : Hotspots for customers sharing their genuine experiences — seek permission and feature these short-form videos for impactful content.
- LinkedIn: Though professional, employees make great brand advocates. Encourage employee-generated UGC to build trust and authenticity.
Plusdigimedia connects brands with real users and influencers in your niche who can become authentic brand advocates. These creators use your products and share honest reviews and feedback, helping your target audience discover, trust, and engage with your brand.
